BBTF 2025 officially begins its 11th edition at the Bali International Convention Center on June 11, 2025. As Indonesia’s premier travel and tourism fair, BBTF 2025 showcases the country’s commitment to sustainable tourism and cultural heritage travel. With the theme “Indonesia: Preserving Green Nature and Cultural Heritage for the World,” this year’s event brings together global tourism leaders, local communities, and industry stakeholders to shape the future of travel.
A Global Gathering of Tourism Leaders
The event gathers 529 buyers from 45 countries, alongside 499 selling companies and 284 exhibitors representing seven nations: Indonesia, Spain, Malaysia, Singapore, the United States, Namibia, and Thailand. BBTF 2025 also features the participation of 11 Indonesian provinces: Bali, West Nusa Tenggara, East Nusa Tenggara, Jakarta, Yogyakarta, West Java, Central Java, Bangka Belitung Islands, Lampung, Riau Islands, and South Sulawesi.
This strong representation signals a growing interest in sustainable tourism Indonesia-wide and supports cross-regional collaboration. The event is not only a marketplace but a strategic hub where travel professionals connect, explore new trends, and establish long-term partnerships.
Highlighting Sustainability and Culture
Indonesia’s Minister of Tourism, Widiyanti Putri Wardhana, emphasized two key programs during the opening ceremony: the Clean Tourism Movement (Gerakan Wisata Bersih) and the 3B Travel Package (Banyuwangi–West Bali–North Bali). The first focuses on waste management and sanitation at tourism destinations, while the second aims to reduce congestion in South Bali by encouraging travel to lesser-known regions.
The spotlight this year expands beyond iconic destinations such as Ubud and Nusa Dua. Particular focus is given to emerging areas like Jembrana and Buleleng, as well as cross-regional promotion into Banyuwangi. This inclusive approach supports the concept of community-based tourism while promoting cultural heritage travel across Indonesia’s diverse archipelago.
TRAVEX and Industry Engagement from BBTF 2025
A cornerstone of BBTF 2025 is TRAVEX (Travel Exchange), a structured B2B session connecting buyers and sellers. This platform enables direct negotiations, product presentations, and business development in a professional setting.
In addition, the event features a special talk show titled “Realizing Sustainable Tourism Through Intangible Cultural Heritage,” exploring Indonesia’s living traditions, local knowledge systems, and spiritual values as the core of sustainable tourism development. Experts and community leaders shared insights on how tourism can help preserve, rather than exploit, local cultures.
A Showcase of Indonesia’s Best
Over three days, visitors can discover a wide range of attractive tour packages, special promotions, and the latest updates on leading destinations across Indonesia. BBTF 2025 becomes a window into the country’s unique offerings—from eco-tourism spots and cultural villages to heritage sites and nature-based adventures.
Cultural performances, culinary showcases, and art displays create a dynamic atmosphere that reflects the richness of Indonesia’s heritage. Exhibitors include travel operators, hospitality groups, local artisans, and representatives from tourism boards committed to building a sustainable tourism Indonesia brand.
BBTF 2025 More Than a Fair: A Movement for the Future
BBTF 2025 is more than a tourism trade show—it is a call to action. The event highlights the urgent need to rethink tourism through a lens of preservation, equity, and community. By positioning cultural heritage travel and green tourism at the forefront, BBTF provides a blueprint for a resilient, inclusive tourism industry.
From Buleleng’s serene north coast to the rural traditions of Banyuwangi, BBTF 2025 shines a light on stories that matter. It sends a strong message from Bali to the world: tourism must evolve to protect what makes destinations truly special—their nature and culture.
Looking Ahead
As BBTF 2025 concludes on June 13, the conversations and connections made here will continue to shape Indonesia’s tourism future. By championing sustainable practices and cultural pride, Indonesia invites travelers to experience not just its beauty, but its soul.