World of Coffee Jakarta 2025 marked a historic moment for the global coffee industry. Hosted from May 15–17, 2025, at the Jakarta International Convention Center (JICC), this international coffee exhibition was the first to be held in a coffee-producing country. Moreover, it attracted more than 15,000 visitors and over 350 exhibitors from around the world, showcasing Indonesia’s growing influence in both coffee production and consumption.
Organized by the Specialty Coffee Association (SCA), in partnership with Exporum Inc and the Specialty Coffee Association of Indonesia (SCAI), the event was designed to foster innovation, education, and direct trade. It wasn’t just a celebration of coffee—it was a dynamic space for networking, collaboration, and cultural exchange.
Jakarta’s Proven Strength as a Global Event Host
One of the reasons World of Coffee Jakarta 2025 was such a success is because Jakarta provided the ideal setting. With its modern infrastructure, convenient international access, and business-friendly atmosphere, the city stood out as a prime venue choice. Further, the Jakarta International Convention Center (JICC) offered advanced facilities, adaptable halls, and seamless logistical support—essential for an event of this scale.
Furthermore, Indonesia’s dual identity as both a leading coffee producer and a rapidly growing coffee consumer market added authenticity and relevance to the event. For future global exhibitions, Jakarta now stands as a credible and experienced destination.
Inside World of Coffee Jakarta 2025: Key Highlights
The event’s agenda was packed with a diverse range of programs that catered to professionals across the coffee supply chain. Here are the top features that made the exhibition stand out.
1. A Global Marketplace for Coffee Innovation
At the heart of the event was a robust trade exhibition, featuring companies from around the world. Participants included espresso machine manufacturers, green coffee suppliers, alternative milk brands, logistics providers, and tech innovators. Further, attendees had the opportunity to explore cutting-edge solutions, discover new products, and build partnerships that spanned continents.
This aspect of the show reflected the essence of a truly international coffee exhibition—one that connects the entire coffee ecosystem, from bean to cup.
2. Prestigious World Coffee Championships
Throughout the three-day event, energy filled the air as top baristas and brewers competed in globally recognized contests. The lineup included the World Brewers Cup, where manual brewing methods were pushed to their limits with skill and precision. In the World Barista Championship, competitors showcased their mastery in espresso preparation and storytelling, raising the bar for service and flavor. Meanwhile, the World Latte Art Championship impressed audiences with visual creativity, as baristas transformed milk and coffee into intricate designs. Rounding out the program, the Cup Tasters Championship tested sensory skills in a fast-paced tasting challenge.
These world-class competitions brought excitement, talent, and inspiration to every corner of the exhibition floor.
3. Farmers Village: Connecting Origins and Markets
A standout feature was the Farmers Village, which hosted 35–40 coffee farmers from across Indonesia. Moreover, producers from Aceh, Jambi, Lampung, Bali, and Papua shared their beans, stories, and techniques. For many attendees, this direct interaction with producers offered a rare insight into the origins of their favorite brews.
Moreover, this feature promoted transparency and encouraged direct trade relationships—a vital step toward more equitable global coffee practices.
4. Nusantara Pavilion: Celebrating Indonesia’s Diversity
In addition to farmers, local governments were given space to showcase their regions through the Nusantara Pavilion. It was a colorful and flavorful representation of Indonesia’s coffee heritage, with each province offering its distinct flavor profiles, brewing rituals, and branding styles.
This segment provided cultural depth to the exhibition, allowing guests to travel across Indonesia’s coffee-growing regions—without leaving the venue.
5. Roaster Village and Cupping Room
The Roaster Village featured artisan roasters from around the world. Visitors could sample fresh, small-batch roasts and learn about unique roasting methods. Right beside it, the Cupping Room became a hub for sensory exploration. Professionals discussed coffee origins, body, aroma, and acidity while exploring new sourcing opportunities.
These two areas encouraged technical discussion and cross-border collaboration, proving essential for importers, café owners, and product developers.
6. Learning at Every Level: Workshops and Panels
A strong educational program ran parallel to the exhibition. Topics included:
- Modern brewing techniques
- Carbon footprint and sustainability
- Café operations and staff management
- Green coffee certification
- Coffee branding and packaging
Led by global experts, these sessions offered practical value to industry newcomers and veterans alike. Participants left with fresh knowledge and ideas to improve their operations or expand their offerings.
7. Celebrating Innovation Through Awards
Innovation and creativity were rewarded through the Best New Product Awards and Coffee Design Awards. These recognitions highlighted solutions that combined innovation, impact, and sustainability. Winners received high visibility throughout the event, inspiring others to push boundaries in product development and brand storytelling.
8. A Community Beyond the Trade Floor
In addition to exhibitions and competitions, the event fostered strong community ties. At the SCA Community Lounge, attendees mingled, shared ideas, and forged future collaborations. Meanwhile, side events, meetups, and after-hours gatherings helped break down barriers between global players and local pioneers.arious networking events gave attendees a chance to meet, exchange ideas, and form future collaborations. Whether in formal meetups or social gatherings, the sense of global coffee community was strong and welcoming.
A New Era for International Coffee Exhibitions
World of Coffee Jakarta 2025 wasn’t just another coffee show—it was a turning point for Indonesia’s presence on the world stage. By hosting such a significant international coffee exhibition, Jakarta proved itself a strong contender for future global events. The city delivered on logistics, infrastructure, and hospitality, leaving a lasting impression on all who attended.
As event professionals, we see this as a sign of even greater opportunities ahead. Whether you’re a coffee brand, association, or global business, Indonesia is ready—and so are we. Let’s plan your next impactful event, together.
Final Thoughts
From international exhibitions to meaningful connections on the ground, Jakarta made history. As a Bali-based event planner, we are proud to have been part of this milestone and to bring our expertise beyond the island. Our team is fully equipped to manage events not only in Bali but also in Jakarta and major cities across Indonesia.
Whether you’re planning a global trade exhibition, a corporate summit, or a cultural celebration, we are ready to support your vision with seamless planning, creative production, and on-the-ground execution — wherever your event takes place in Indonesia.